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Copywriters write the words that motivate the reader, listener, or viewer to take the action the marketer wants them to take. Copywriters in direct marketing are called direct response copywriters.

Although they have a specific skill-set based on proven direct marketing techniques, directed by the goal of motivating prospects to take a specific action, they also require a general and branding advertising focus on making current and potential customers feel a certain way about the product or service, and need the creativity shown in work such as “Don’t treat your puppy like a dog” (Ralston Purina dog food) or the “Pick-UPS” portion of 1-800-PICKUPS.

Graphic designers, web developers, and other creatives also play a crucial role in successful direct marketing.

I am a blockquote. Click edit button to change this text. Lorem ipsum dolor sit amet, consectetur adipiscing elit. Ut elit tellus, luctus nec ullamcorper mattis, pulvinar dapibus leo.

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my-css=”{`kc-css`:{`any`:{`typography`:{`text-align|`:`center`},`box`:{`display|`:`inline-block`},`elmnt-1`:{`border|.deb:before`:`2px solid rgba(243,84,68, 0.32)|2px solid rgba(243,84,68, 0.32)||`,`border-radius|.deb:before`:`inherit 50px inherit inherit`,`width|.deb:before`:`20px`,`height|.deb:before`:`20px`},`elmnt-2`:{`border|.deb:after`:`1px solid #f35444|1px solid #f35444||`,`border-radius|.deb:after`:`inherit 20px inherit inherit`,`width|.deb:after`:`20px`,`height|.deb:after`:`20px`,`margin|.deb:after`:`5px 5px inherit inherit`},`title-1`:{`padding|.t1`:`inherit 20px inherit inherit`}}}}” el_class=”__empty__”][/kc_column][kc_column video_mute=”no” _id=”233075″ width=”50%” video_bg_url=”__empty__”][ssc_multititle tag=”h1″ before_element=”angle” after_element=”anglea” type1=”div” type2=”div” type3=”div” type4=”div” type5=”div” _id=”226628″ title1=”We create products you like!” bep=”right” bea=”right” my-css=”{`kc-css`:{`any`:{`typography`:{`text-align|`:`center`},`box`:{`display|`:`inline-block`},`elmnt-1`:{`border|.deb:before`:`3px solid rgba(243,84,68, 0.30)|3px solid rgba(243,84,68, 0.30)||`,`border-radius|.deb:before`:`0px 0px 0px 0px`},`elmnt-2`:{`border|.deb:after`:`2px solid #f35444|2px solid #f35444||`,`border-radius|.deb:after`:`0px 0px 0px 0px`,`width|.deb:after`:`15px`,`height|.deb:after`:`15px`,`margin|.deb:after`:`17px -3px inherit inherit`},`title-1`:{`font-size|.t1`:`30px`,`padding|.t1`:`inherit 20px inherit inherit`}}}}” el_class=”__empty__”][/kc_column][/kc_row][kc_row use_container=”yes” _id=”228924″ css_custom=”{`kc-css`:{`any`:{`box`:{`margin|`:`inherit inherit 80px inherit`}}}}” cols_gap=”{`kc-css`:{}}” column_align=”center” force=”__empty__” video_bg_url=”__empty__” video_mute=”__empty__” parallax_image=”__empty__”][kc_column width=”50%” _id=”433723″ video_bg_url=”__empty__” video_mute=”__empty__”][ssc_multititle tag=”h1″ before_element=”line” after_element=”linea” type1=”div” type2=”div” type3=”div” type4=”div” type5=”div” _id=”749797″ title1=”Get a free prototype” bep=”right” bea=”right” my-css=”{`kc-css`:{`any`:{`typography`:{`text-align|`:`center`},`box`:{`display|`:`inline-block`},`elmnt-1`:{`background-color|.deb:before`:`rgba(243,84,68, 0.30)`,`border-radius|.deb:before`:`0px 0px 0px 0px`,`width|.deb:before`:`40px`,`height|.deb:before`:`2px`,`margin|.deb:before`:`20px -27px inherit inherit`},`elmnt-2`:{`background-color|.deb:after`:`#f35444`,`border-radius|.deb:after`:`0px 0px 0px 0px`,`width|.deb:after`:`8px`,`height|.deb:after`:`1px`,`margin|.deb:after`:`15px 5px inherit inherit`},`title-1`:{`font-size|.t1`:`30px`,`padding|.t1`:`inherit 20px inherit inherit`}}}}” el_class=”__empty__”][/kc_column][kc_column video_mute=”no” _id=”203215″ width=”50%” video_bg_url=”__empty__”][ssc_multititle tag=”h1″ before_element=”lline” after_element=”llinea” type1=”div” type2=”div” type3=”div” type4=”div” type5=”div” _id=”120726″ 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products you like!” bep=”center” bea=”center” my-css=”{`kc-css`:{`any`:{`box`:{`display|`:`inline-block`},`elmnt-1`:{`background-color|.deb:before`:`rgba(243,84,68, 0.30)`,`border-radius|.deb:before`:`0px 0px 0px 0px`,`width|.deb:before`:`40px`,`height|.deb:before`:`40px`,`margin|.deb:before`:`-35px inherit inherit inherit`},`elmnt-2`:{`background-color|.deb:after`:`#f35444`,`border-radius|.deb:after`:`0px 0px 0px 0px`,`width|.deb:after`:`8px`,`height|.deb:after`:`8px`,`margin|.deb:after`:`1px -4px inherit inherit`},`title-1`:{`font-size|.t1`:`30px`,`padding|.t1`:`inherit 20px inherit 20px`}}}}” link_url=”__empty__” el_class=”__empty__”][/kc_column][/kc_row][kc_row use_container=”yes” _id=”117215″ cols_gap=”{`kc-css`:{}}” force=”__empty__” css_custom=”{`kc-css`:{`any`:{`box`:{`margin|`:`inherit inherit 50px inherit`}}}}”][kc_column width=”50%” _id=”687403″][kc_column_text _id=”386933″]

  • List item 1
  • List item 2. The generated Lorem Ipsum is therefore always free from repetition, injected humour, or non-characteristic words etc.
  • List item 3
  • List item 4
    • Sublist item 1
    • Sublist item 2
    • Sublist item 3
  • List item 5
  • List item 6

[/kc_column_text][/kc_column][kc_column width=”50%” _id=”269142″][kc_column_text _id=”489760″]

  1. Numbered list item 1
  2. Numbered list item 2
    1. Numbered sublist item 1
    2. Numbered sublist item 2
    3. Numbered sublist item 3
  3. Numbered list item 3
  4. Numbered list item 4. The generated Lorem Ipsum is therefore always free from repetition, injected humour, or non-characteristic words etc.
  5. Numbered list item 5
  6. Numbered list item 6

[/kc_column_text][/kc_column][/kc_row][kc_row use_container=”yes” _id=”519682″ cols_gap=”{`kc-css`:{}}” force=”__empty__” css_custom=”{`kc-css`:{`any`:{`box`:{`margin|`:`inherit inherit 50px inherit`}}}}”][kc_column width=”50%” video_bg_url=”https://www.youtube.com/watch?v=dOWFVKb2JqM” _id=”743208″][kc_title text=”SGVhZGluZyBIMQ==” _id=”848671″ type=”h1″ css_custom=”{`kc-css`:{`any`:{`title-style`:{`text-align|+.kc_title,.kc_title,.kc_title a.kc_title_link`:`left`}}}}”][kc_title text=”SGVhZGluZyBIMg==” _id=”250576″ type=”h2″][kc_title text=”SGVhZGluZyBIMw==” _id=”221336″ type=”h3″][kc_title text=”SGVhZGluZyBINA==” _id=”579523″ type=”h4″ css_custom=”{`kc-css`:{`any`:{`title-style`:{`text-align|+.kc_title,.kc_title,.kc_title a.kc_title_link`:`left`}}}}”][kc_title text=”SGVhZGluZyBINQ==” _id=”624235″ type=”h5″ css_custom=”{`kc-css`:{`any`:{`title-style`:{`text-align|+.kc_title,.kc_title,.kc_title a.kc_title_link`:`left`}}}}”][kc_title text=”SGVhZGluZyBINg==” _id=”790234″ type=”h6″ css_custom=”{`kc-css`:{`any`:{`title-style`:{`text-align|+.kc_title,.kc_title,.kc_title a.kc_title_link`:`left`}}}}”][/kc_column][kc_column width=”50%” video_bg_url=”https://www.youtube.com/watch?v=dOWFVKb2JqM” _id=”645870″][kc_title text=”SGVhZGluZyBIMQ==” _id=”801941″ type=”h1″ css_custom=”{`kc-css`:{`any`:{`title-style`:{`text-align|+.kc_title,.kc_title,.kc_title a.kc_title_link`:`left`}}}}”][kc_divider style=”1″ _id=”826708″ css_custom=”{`kc-css`:{`any`:{`line`:{`border-color|.divider_inner`:`#0081d7`,`border-style|.divider_inner`:`dashed`,`width|.divider_inner`:`250px`,`border-width|.divider_inner`:`1px`}}}}”][kc_title text=”SGVhZGluZyBIMg==” _id=”864958″ type=”h2″ css_custom=”{`kc-css`:{`any`:{`title-style`:{`text-align|+.kc_title,.kc_title,.kc_title a.kc_title_link`:`left`}}}}”][kc_divider style=”1″ _id=”999818″ css_custom=”{`kc-css`:{`any`:{`line`:{`border-color|.divider_inner`:`#0081d7`,`border-style|.divider_inner`:`double`,`width|.divider_inner`:`150px`,`border-width|.divider_inner`:`3px`}}}}”][kc_title text=”SGVhZGluZyBIMw==” _id=”11639″ type=”h3″ css_custom=”{`kc-css`:{`any`:{`title-style`:{`text-align|+.kc_title,.kc_title,.kc_title a.kc_title_link`:`left`}}}}”][kc_divider style=”1″ _id=”109804″ css_custom=”{`kc-css`:{`any`:{`line`:{`border-color|.divider_inner`:`#0081d7`,`border-style|.divider_inner`:`solid`,`width|.divider_inner`:`150px`,`border-width|.divider_inner`:`1px`}}}}”][kc_title text=”SGVhZGluZyBINA==” _id=”235207″ type=”h4″ css_custom=”{`kc-css`:{`any`:{`title-style`:{`text-align|+.kc_title,.kc_title,.kc_title a.kc_title_link`:`left`}}}}”][kc_divider style=”1″ _id=”851026″ css_custom=”{`kc-css`:{`any`:{`line`:{`border-color|.divider_inner`:`#0081d7`,`border-style|.divider_inner`:`solid`,`width|.divider_inner`:`50px`,`border-width|.divider_inner`:`3px`}}}}”][kc_title text=”SGVhZGluZyBINQ==” _id=”393184″ type=”h5″ css_custom=”{`kc-css`:{`any`:{`title-style`:{`text-align|+.kc_title,.kc_title,.kc_title a.kc_title_link`:`left`}}}}”][kc_divider style=”1″ _id=”422119″ css_custom=”{`kc-css`:{`any`:{`line`:{`border-color|.divider_inner`:`#0081d7`,`border-style|.divider_inner`:`dotted`,`width|.divider_inner`:`50px`,`border-width|.divider_inner`:`1px`}}}}”][kc_title text=”SGVhZGluZyBINg==” _id=”976345″ type=”h6″ css_custom=”{`kc-css`:{`any`:{`title-style`:{`text-align|+.kc_title,.kc_title,.kc_title a.kc_title_link`:`left`}}}}”][kc_divider style=”1″ _id=”986100″ css_custom=”{`kc-css`:{`any`:{`line`:{`border-color|.divider_inner`:`#0081d7`,`border-style|.divider_inner`:`double`,`width|.divider_inner`:`75px`,`border-width|.divider_inner`:`3px`}}}}”][/kc_column][/kc_row][kc_row use_container=”yes” _id=”228372″ cols_gap=”{`kc-css`:{}}” force=”__empty__” css_custom=”{`kc-css`:{`any`:{`box`:{`margin|`:`inherit inherit 50px inherit`}}}}”][kc_column width=”12/12″ video_bg_url=”https://www.youtube.com/watch?v=dOWFVKb2JqM” _id=”585574″][kc_column_text _id=”155432″]

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There are many variations of passages of Lorem Ipsum available, but the majority have suffered alteration in some form, by injected humour, or randomised words which don’t look even slightly believable. If you are going to use a passage of Lorem Ipsum, you need to be sure there isn’t anything embarrassing hidden in the middle of text. All the Lorem Ipsum generators on the Internet tend to repeat predefined chunks as necessary, making this the first true generator on the Internet. It uses a dictionary of over 200 Latin words, combined with a handful of model sentence structures, to generate Lorem Ipsum which looks reasonable. The generated Lorem Ipsum is therefore always free from repetition, injected humour, or non-characteristic words etc.

[/kc_column_text][/kc_column][/kc_row][kc_row use_container=”yes” _id=”708258″ cols_gap=”{`kc-css`:{}}” force=”__empty__” css_custom=”{`kc-css`:{`any`:{`box`:{`margin|`:`inherit inherit 50px inherit`}}}}”][kc_column width=”50%” video_bg_url=”https://www.youtube.com/watch?v=dOWFVKb2JqM” _id=”635803″][kc_column_text _id=”476630″]

1/2

There are many variations of passages of Lorem Ipsum available, but the majority have suffered alteration in some form, by injected humour, or randomised words which don’t look even slightly believable. If you are going to use a passage of Lorem Ipsum, you need to be sure there isn’t anything embarrassing hidden in the middle of text.

[/kc_column_text][/kc_column][kc_column width=”33.33%” video_bg_url=”https://www.youtube.com/watch?v=dOWFVKb2JqM” _id=”640672″][kc_column_text _id=”199632″]

1/3

All the Lorem Ipsum generators on the Internet tend to repeat predefined chunks as necessary, making this the first true generator on the Internet. It uses a dictionary of over 200 Latin words, combined with a handful of model sentence structures, to generate Lorem Ipsum which looks reasonable.

[/kc_column_text][/kc_column][kc_column width=”16.66%” video_bg_url=”https://www.youtube.com/watch?v=dOWFVKb2JqM” _id=”941616″][kc_column_text _id=”425559″]

1/6

The generated Lorem Ipsum is therefore always free from repetition, injected humour, or non-characteristic words etc.

[/kc_column_text][/kc_column][/kc_row][kc_row use_container=”yes” _id=”946850″ cols_gap=”{`kc-css`:{}}” force=”__empty__” css_custom=”{`kc-css`:{`any`:{`box`:{`margin|`:`inherit inherit 50px inherit`}}}}”][kc_column width=”41.66%” video_bg_url=”https://www.youtube.com/watch?v=dOWFVKb2JqM” _id=”833667″][kc_column_text _id=”740706″]

5/12

All the Lorem Ipsum generators on the Internet tend to repeat predefined chunks as necessary, making this the first true generator on the Internet. It uses a dictionary of over 200 Latin words, combined with a handful of model sentence structures, to generate Lorem Ipsum which looks reasonable.

[/kc_column_text][/kc_column][kc_column width=”58.33%” video_bg_url=”https://www.youtube.com/watch?v=dOWFVKb2JqM” _id=”708435″][kc_column_text _id=”872915″]

7/12

There are many variations of passages of Lorem Ipsum available, but the majority have suffered alteration in some form, by injected humour, or randomised words which don’t look even slightly believable. If you are going to use a passage of Lorem Ipsum, you need to be sure there isn’t anything embarrassing hidden in the middle of text.

[/kc_column_text][/kc_column][/kc_row][kc_row use_container=”yes” _id=”978344″ cols_gap=”{`kc-css`:{}}” force=”__empty__” css_custom=”{`kc-css`:{`any`:{`box`:{`margin|`:`inherit inherit 50px inherit`}}}}”][kc_column width=”66.66%” video_bg_url=”https://www.youtube.com/watch?v=dOWFVKb2JqM” _id=”28748″][kc_column_text _id=”589306″]

2/3

There are many variations of passages of Lorem Ipsum available, but the majority have suffered alteration in some form, by injected humour, or randomised words which don’t look even slightly believable. If you are going to use a passage of Lorem Ipsum, you need to be sure there isn’t anything embarrassing hidden in the middle of text.

[/kc_column_text][/kc_column][kc_column width=”33.33%” video_bg_url=”https://www.youtube.com/watch?v=dOWFVKb2JqM” _id=”670975″][kc_column_text _id=”937516″]

1/3

All the Lorem Ipsum generators on the Internet tend to repeat predefined chunks as necessary, making this the first true generator on the Internet. It uses a dictionary of over 200 Latin words, combined with a handful of model sentence structures, to generate Lorem Ipsum which looks reasonable.

[/kc_column_text][/kc_column][/kc_row][kc_row use_container=”yes” _id=”162404″ cols_gap=”{`kc-css`:{}}” force=”__empty__” css_custom=”{`kc-css`:{`any`:{`box`:{`margin|`:`inherit inherit 50px inherit`}}}}”][kc_column width=”20%” video_bg_url=”https://www.youtube.com/watch?v=dOWFVKb2JqM” _id=”363608″][kc_column_text _id=”443825″]

1/5

All the Lorem Ipsum generators on the Internet tend to repeat predefined chunks as necessary, making this the first true generator on the Internet.

[/kc_column_text][/kc_column][kc_column width=”20%” video_bg_url=”https://www.youtube.com/watch?v=dOWFVKb2JqM” _id=”218830″][kc_column_text _id=”307785″]

1/5

All the Lorem Ipsum generators on the Internet tend to repeat predefined chunks as necessary, making this the first true generator on the Internet.

[/kc_column_text][/kc_column][kc_column width=”20%” video_bg_url=”https://www.youtube.com/watch?v=dOWFVKb2JqM” _id=”269017″][kc_column_text _id=”472877″]

1/5

All the Lorem Ipsum generators on the Internet tend to repeat predefined chunks as necessary, making this the first true generator on the Internet.

[/kc_column_text][/kc_column][kc_column width=”20%” video_bg_url=”https://www.youtube.com/watch?v=dOWFVKb2JqM” _id=”930221″][kc_column_text _id=”413196″]

1/5

All the Lorem Ipsum generators on the Internet tend to repeat predefined chunks as necessary, making this the first true generator on the Internet.

[/kc_column_text][/kc_column][kc_column width=”20%” video_bg_url=”https://www.youtube.com/watch?v=dOWFVKb2JqM” _id=”188888″][kc_column_text _id=”777983″]

1/5

All the Lorem Ipsum generators on the Internet tend to repeat predefined chunks as necessary, making this the first true generator on the Internet.

[/kc_column_text][/kc_column][/kc_row][kc_row use_container=”yes” _id=”660107″ cols_gap=”{`kc-css`:{}}” force=”__empty__” css_custom=”{`kc-css`:{`any`:{`box`:{`margin|`:`inherit inherit 50px inherit`}}}}”][kc_column width=”83.33%” video_bg_url=”https://www.youtube.com/watch?v=dOWFVKb2JqM” _id=”415614″][kc_column_text _id=”123059″]

10/12

There are many variations of passages of Lorem Ipsum available, but the majority have suffered alteration in some form, by injected humour, or randomised words which don’t look even slightly believable. If you are going to use a passage of Lorem Ipsum, you need to be sure there isn’t anything embarrassing hidden in the middle of text. All the Lorem Ipsum generators on the Internet tend to repeat predefined chunks as necessary, making this the first true generator on the Internet.

[/kc_column_text][/kc_column][kc_column width=”16.66%” video_bg_url=”https://www.youtube.com/watch?v=dOWFVKb2JqM” _id=”31481″][kc_column_text _id=”655044″]

2/12

The generated Lorem Ipsum is therefore always free from repetition, injected humour, or non-characteristic words etc.

[/kc_column_text][/kc_column][/kc_row]

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